Paul Goodman

The fastest-growing and most exciting part of Lilian Vernon's multi-channel business is the company's new Web site, www.lillianvernon.com. We've shown our confidence in both the future of the Web and our overall e-business strategy by making a major investment in this new Web site. Lillian Vernon receives 4.4 million orders a year; during our peak holiday week last year, we processed more than 289,000 orders. Our challenge had been keeping the information on our Web site current and in line with promotions, pricing, and a constantly evolving product line. Rethinking Our Strategy In recent years, the Lillian Vernon Web site staff needed help in overcoming the production bottlenecks we encountered getting all this information online during this busiest time of year. The site clearly needed to decentralize, streamline, and automate the creation, management, and delivery ... (more)